Mickey Go Local Malaysia

Role: Digital Marketing / Producer

To promote the launch of the Mickey Go Local collection in Malaysia, we put together a lookbook of everyday, casual looks using pieces of the collection. This collection was to celebrate Mickey’s 90th birthday in a localized way.

• Worked closely with content editor and creative producers to put together outfit combinations from the Mickey Go Local collection

• Collaborated with the production house to ensure that all aspects of the creative brief were met and maintained brand consistency

• Led communications with client and provided timely feedback – ensuring that tight deadlines and turnarounds was met