MTV The Ride

Role: Associate Producer

The Ride is a music driven series following today's hottest artists as they reveal the most game-changing moments that "made them" - and transformed their lives-- culminating in the #1 most important moment that changed everything.

This series was produced in partnership with Facebook Watch and targeted for the Asia-Pacific region.

• Produced over 100+ hours of research into each artist and their backstory, building a historically accurate timeline to lead narrative

• Built a list of over 40+ interview questions for the shoot with each talent, focusing on pulling personal narratives of special moments that got them to where they are today

• Combed through the internet and pulled together a compilation of UGC-generated videos that followed their special moments, ensuring that MTV got full copyright ownership of content used through negotiations with original creators

• Led post-production process with the network’s post production house, ensuring that each episode was consistently on brand

• Ideated creative social copies to accompany each episode that uniquely appealed to each talent’s fanbase