i-D x Sephora #BeautyPowerForAll

Role: Director

A 6-part series showcasing diverse individuals across the SEA region as they open up about what beauty means to them whilst getting ready using products from the new Sephora Collection – focusing on unfiltered, candid, vulnerable moments.

• Collaborated closely with i-D’s global Creative Director to honour and execute their creative vision consistently across the series

• Spent over 20+ hours researching and interviewing talents to piece together their journey of self-love and how their definition of beauty has evolved to what it is today

• Conceptualised shot lists and a list of featured products for each talent’s episode in a way that accurately depicts their story

• Directed each episode remotely, coaching and working closely with each talent through Zoom calls – ensuring that the entire process was comfortable and fun

• Worked alongside our editor to piece together the final product through 3 rounds of revisions