Think with Google

Role: Lead Series Producer

Every year, Google releases their annual research reports involving the top search trends of 2022 that will shape B2B marketing trends in 2023. This time, they wanted to build an asset library involving real stories and real people that directly relate to these trends.

Thus, we built an asset library of over 1000+ visual assets and a commercial that rounds up the 2022 results through a 5-week long production in 5 countries: India, Indonesia, Singapore, Dubai, USA.

• Spearheaded production process from pre–production to post–production within 10 weeks – shooting in 5 countries with over 10+ talents and 100+ production members

• Collaborated closely with Creative Director and Art Director to flesh out visually and contextually rich stories in each market – ensuring that each location and shot still accurately represents the talent and their representative story

• Ensured that client feedback was directly addressed and needs were met throughout the entire production process

• Expertly planned ahead of each shoot, working calmly and professionally under immense pressure and tight timelines

• Pitched and hired DOPs and production houses in every country – leading budget and contract negotiations

View global trend report here.